Pixel Ads Defined
There is a new form of advertising that is taking off that may be the next hottest thing for your business since PPC. Currently webmasters spend huge amounts of money and time to get web visitors from banner ads, pop-up ads, and pay per click (PPC) ads. The newest mode of attracting traffic is called Pixel Advertising.
The basic idea is that people buy pixels on a web page that link back to their web site. The pixels form images that develop into a mosaic that can become a pop culture piece of art. Kind of like the cigar wrapper art. The end result is a web page that gets good traffic with a link back to their site, which drives visitors, which drives sales.
Driving this new medium is the notion that pay per click costs too much. If you had 10 clicks a day at 10 cents each, in one year it would cost you $365! Take that out 10 years and you are talking about over $3600! The reality is that often clicks cost a lot more than 10 cents each which translates to a whole lot more money. People have been reported paying more than $50 a click.
Pixel ads are a single purchase and last for years into the future. It is not uncommon to see people offering their space for 5 to 10 years. With a good quality image, it could return more visitors to your web site than pay per click at a huge savings. Spaces are most commonly sold in 10 by 10 pixel blocks at 25 cents per pixel up to over a dollar a pixel. (100 pixel total in a block). Most sell in the 10px by 10px minimum format since this is logically the smallest usable space. All the blocks bought commonly must form a square or rectangle.
Pixel advertising is just beginning. It is still too early to tell there it may lead, but for as little as they cost, the pixel ads are probably money well spent. It is after all a drop in the bucket from an advertising costs standpoint. At the least, it will add to the collection of inbound links that all sites need to be successful.